Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Prime Media share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
[PRESS OFFICE] The global advertising industry is currently experiencing a renaissance in the digital OOH space and while Covid-19 may not be the sole instigator, it has certainly been the accelerator.
The future is DOOH: The renaissance of the OOH industry bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.