Increased protection for Australian wine brands
July 1st, 2021
Wine Australia has launched its Export Label Image Search System (ELISS) to help Australian wine producers protect their intellectual property rights.
Development of this public-facing online directory was supported by the Australian Government’s $50 million Export and Regional Wine Support Package.
From today, images of labels must be provided to Wine Australia as a precursor to gaining export approval for packaged products.
Brand owners will be able to search ELISS to identify potential breaches of their intellectual property rights, while members of the public overseas will be able to verify whether the Australian wine brands they purchase originated in Australia.
The Hon David Littleproud MP
Minister for Agriculture, Drought and Emergency Management
Legislation has passed parliament to establish a wine export label directory
The directory will protect Australian wine brands against copycat exports
The changes will build consumer confidence in Australian wines
Legislation passed parliament yesterday enabling Wine Australia to establish a Wine Export Label Directory to help wine brand owners protect their export wine labels against copycat labelling.
Minister for Agriculture David Littleproud said the passing of the Wine Australia Amendment (Label Directory) Act 2020 will lead to the creation of an online database of all Australian export wine labels.