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Increased protection for Australian wine brands

Increased protection for Australian wine brands July 1st, 2021 Wine Australia has launched its Export Label Image Search System (ELISS) to help Australian wine producers protect their intellectual property rights. Development of this public-facing online directory was supported by the Australian Government’s $50 million Export and Regional Wine Support Package. From today, images of labels must be provided to Wine Australia as a precursor to gaining export approval for packaged products. Brand owners will be able to search ELISS to identify potential breaches of their intellectual property rights, while members of the public overseas will be able to verify whether the Australian wine brands they purchase originated in Australia.

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