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How Israel became a world leader in alternative meat - opinion

“It’s delicious and guilt-free. I can’t taste the difference,” Benjamin Netanyahu said, pledging that “Israel will become a powerhouse for alternative meat and alternative protein.”

Breeding, technological advances enhance taste, texture and nutrition of plant-based protein

Plant-based manufacturers and ingredient suppliers are investing heavily in crop development and fractionation as well as technical and mechanical innovations to improve the taste, texture, nutrition and cost of their products in an effort to woo more consumers and drive-up sales and volume, according to the Good Food Institute.

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