How can streaming pros deal with all of the copyright and fact-checking pitfalls of using AI systems trained with public datasets as error-ridden and inappropriately expropriated as the internet itself? Boston 25 News Ben Ratner, IntelliVid Research s Steve Vonder Haar, AugXLabs Jeremy Toeman, and LiveX s Corey Behnke discuss how to navigate this minefield in this clip from Streaming Media Connect 2023.
Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, Starz Rob Collins and Revry s LaShawn McGhee discuss their organizations strategies for leveraging personalized data in this clip from their panel at Streaming Media Connect 2023.
How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere s Pete Scott, Qonset s Jesse Redniss, and MagellanTV s James Lauzun discuss in this clip from Streaming Media East 2023.
Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the media and entertainment industry which are addressed in the sinister Netflix Black Mirror episode Joan is Awful, and what steps might be taken to establish ethical standards and transparency around the use of AI in media.
Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.