India is the biggest whisky guzzling nation in the world. But it’s also a market where people drink mostly in their homes and cheap bars fight for the remainder of the customers. Running a bar in India is a challenge. It’s a balanced manoeuvering of regulatory hurdles, costs, quality and presentation. And yet four Indian bars made it to Asia s 50 Best Bars this year. In this episode of The Morning Brief podcast, Shabori Das speaks to Aditi Dugar, Director, and Founder - Masque and Urban Gourmet India; Yash Bhanage, Founder & COO - Hunger Inc, and Balakrishnan Subramanyan, Senior Brand Manager, and Mixologist - Sakurafresh Beverage & Food, to know about what it takes to run a successful bar in India. Disclaimer: Our discussion respects personal choice and does not promote alcohol consumption.
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Spreading the joy of reading: Walking BookFairs has covered 20,000 km across 20 states
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Akshaya Routray and Satabdi Mishra are reaching out to thousands who have no access to books in our country.
Most book lovers agree that the pleasure of reading surpasses everything else.
Through an innovative concept based on a ‘travelling library’ or ‘books on wheels’ the founders of Walking BookFairs, Akshaya Routray (36), and Satabdi Mishra (34) want reading to reach all, with more accessible bookstores and libraries where people can read, understand the world, each other and their problems.
Highlighting that reading books is essential and vital for our society and not just a pleasurable activity or a pastime, they believe that it is only through reading that we can bring about any social change, and build a better world.