India is the biggest whisky guzzling nation in the world. But it’s also a market where people drink mostly in their homes and cheap bars fight for the remainder of the customers. Running a bar in India is a challenge. It’s a balanced manoeuvering of regulatory hurdles, costs, quality and presentation. And yet four Indian bars made it to Asia's 50 Best Bars this year. In this episode of The Morning Brief podcast, Shabori Das speaks to Aditi Dugar, Director, and Founder - Masque and Urban Gourmet India; Yash Bhanage, Founder & COO - Hunger Inc, and Balakrishnan Subramanyan, Senior Brand Manager, and Mixologist - Sakurafresh Beverage & Food, to know about what it takes to run a successful bar in India. Disclaimer: Our discussion respects personal choice and does not promote alcohol consumption.