India is the biggest whisky guzzling nation in the world. But it’s also a market where people drink mostly in their homes and cheap bars fight for the remainder of the customers. Running a bar in India is a challenge. It’s a balanced manoeuvering of regulatory hurdles, costs, quality and presentation. And yet four Indian bars made it to Asia s 50 Best Bars this year. In this episode of The Morning Brief podcast, Shabori Das speaks to Aditi Dugar, Director, and Founder - Masque and Urban Gourmet India; Yash Bhanage, Founder & COO - Hunger Inc, and Balakrishnan Subramanyan, Senior Brand Manager, and Mixologist - Sakurafresh Beverage & Food, to know about what it takes to run a successful bar in India. Disclaimer: Our discussion respects personal choice and does not promote alcohol consumption.