Share Via:
A chat with Ravindra Singh Negi of Havells on the fan market and Indians openness to using IOT in their homes.
A ceiling fan that knows when you are sweating. Thatâs one of the propositions highlighted in the latest commercial for Havellsâ ceiling fans. The ad flaunts Havellsâ âSmart Senseâ IOT technology that allows its fans to adjust speed according to the conditions of the room â like humidity, temperature, etc. It can also be controlled via voice and a mobile app.
But thatâs only about the fan. In terms of consumption of fans in India, it is a well penetrated category with a penetration of 75-80 per cent. Further penetration is mainly driven by replacements. The market is valued at around Rs 8,000 crore and has been significantly affected by the COVID pandemic. Havells is the market leader in the premium segment and holds the second spot in the overall organised market, after Orient.
New Delhi [India], February 25 (ANI/BusinessWire India): Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) company today announced its entry into the premium appliance segment with the launch of its low-noise mixer grinder called Silencio.
Designed to disrupt the mixer-grinder segment in India, this premium offering from Havells promises to cut edge-features along with a superior mixing and grinding experience without losing essential nutrients. Silencio Mixer Grinder will be available across all retail and direct channels for Havells India, at an introductory price of Rs 14,999.
The HVDC motor in Silencio allows low noise operation in the mixer grinder. In addition to that, Silencio comes with an array of technologically advanced specifications including a completely hands-free operation owing to the lid lock system, digital display, service alerts and 3 pre-set modes. The mixer grinder also comes equipped with advanced safety features such as dual interlocking,
Havells India to double domestic appliance business in two years
February 24, 2021
Ravindra Singh Negi, President-Electrical Consumer Durables, Havells India×
Launches ‘made-in-India’ premium mixer grinder
Havells India aims to double its domestic appliances business in the next two years and is looking to strengthen its market share, especially in the food-preparation appliances category.
Besides deepening its presence in Indian households, it is also looking at launching new products in niche sub-segments, the company said.
In line with this strategy, the company is launching its new ‘Made-in-India’ premium mixer-grinder under the sub-brand Silencio with features such as low noise operation, digital display and pre-set options for grinding, blending and manual usage. It has also applied for six patents to bring in new technology-backed features such as screw-less jars, hands-free operation with lid-lock mechanism and air channelisation and exhaust.
NEW DELHI: Lifestyles are changing, people are evolving, and the intent along with the capacity to spend on luxury products is on a rise within the country. This has led to a massive uprise in the popularity of personal care and skin care appliances, which were once limited to just trimmers and hair dryers. Now, there is a vast range of products to choose from for very
Havells enters electric skincare segment; launches Havells Skincare Essential ahead of Valentine s Day ANI | Updated: Feb 10, 2021 16:27 IST
New Delhi [India], February 10 (ANI/BusinessWire India): With Valentine s Day approaching, Havells India Limited - a leading Fast-Moving Electrical Goods (FMEG) company today announced its entry into the electric skincare segment with the launch of Skincare Essential Range to offer a superior and personalised grooming experience.
The newly launched products include a complete range - Nail Shiner, Callus Remover, Facial Hair Shaver, Pore Cleanser, Facial Cleanser to Multi-Purpose Skincare device to meet growing customer demands towards easy-to-use and cost-effective DIY tools.
Designed to disrupt the electric skincare segment, the products will be available across all retail and direct channels for Havells India, priced between Rs 1,495 to Rs 9,995. The range consists of seven products developed entirel