Synopsis
She joined the company on July 1 from HCL Technologies, where she was global head of digital content, thought leadership and marketing.
AP
Having redefined the future brand direction of an Authentic SUV maker and set up a new design centre, Mahindra & Mahindra is now restructuring the marketing organisation with a big emphasis on the digital push.
Harish Lalchandani, who was head of strategy at farm equipment business, has been brought in as head of marketing at the automotive business and to lead the digital initiatives. Mahindra has hired Neha Anand as the head of digital marketing, CRM and communications. She joined the company on July 1 from
Vehicle scrappage: Mahindra & Mahindra teams up with MMRPL
April 07, 2021
To offer customers an end-to-end solution
Mahindra & Mahindra on Wednesday said it has signed an MoU with Mahindra MSTC Recycling Private Limited (MMRPL) to offer its customers an end-to-end solution for scrapping their vehicles.
“The agreement with MMRPL will enable customers to get a hassle-free and transparent deal under one roof. Any customer intending to purchase a new Mahindra vehicle by scrapping/exchanging the old vehicle, which is more than 15 years, can do so at any Mahindra dealership,” the company said in a statement. MMRPL is engaged in the business of acquiring used or end-of-life vehicles to dismantle and scrap it under the brand name of CERO. MMRPL is a joint venture between Mahindra Intertrade Ltd and MSTC Ltd, a Government of India enterprise.
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Mahindra has signed an MoU with Mahindra MSTC Recycling Pvt Ltd (MMRPL) towards offering its customers a first-of-its-kind, end-to-end solution for scrapping of vehicles. MMRPL is engaged in the business of acquiring used/end-of-life vehicles to dismantle and scrap under the brand name of CERO.
MMRPL will offer vehicle evaluation, end-to-end services and more
It will use environment-friendly dismantling scrapyards Commenting on the partnership, Veejay Ram Nakra, CEO - automotive division, Mahindra and Mahindra, said, “Our agreement with MMRPL is a step towards delivering customer delight through a convenient, one-stop solution for customers who wish to scrap their old vehicle. While the scrappage policy will take effect in some time, we are ready to help the customers who intend to discard their vehicles.”
M&M inks pact with MMRPL to offer customers end-to-end solution for vehicle scrapping
MUMBAI, Apr 7: Mahindra & Mahindra (M&M) Ltd on Wednesday said it has inked an initial pact with its automotive and steel recycling JV MMRPL to offer its customers an end-to-end solution for vehicle scrapping.
The move comes in the wake of the government last month proposing a policy for vehicle scrapping, under which vehicles that fail fitness tests or are unable to renew registration after 15-20 years of use will be deregistered.
Mahindra MSTC Recycling Private Limited (MMRPL), which is in the business of acquiring used/end of life vehicles to dismantle and scrap them, is a joint venture between Mahindra Intertrade Ltd and MSTC Ltd, a government of India enterprise.
Car Sales January 2021: Mahindra Registered Sales Growth Of 4 Per Cent
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Highlights
Sales of utility vehicles (UVs) were up by 5 per cent last same month.
The passenger cars segment witnessed a decline of 60 per cent
Mahindra & Mahindra has recorded a growth of 4 per cent in its passenger vehicle sales in January at 20,634 units as compared to 19,797 units sold in the same month last year. Sales of the company s utility vehicles went up by 5 per cent at 20,498 units as compared to 19,455 units sold in the same month last year. However, sales of passenger cars went down by 60 per cent at 136 units as compared to 342 units sold in the same month last year.