Replying to a query from ET, Mahindra & Mahindra’s Veejay Ram Nakra, chief executive officer at automotive business, said the aim is to build a differentiated authentic SUV brand and adapting new innovative ways of marketing is going to be pivotal.
“We have revamped the marketing function to make it more agile and digital focused keeping in mind the new age customer journey. We have brought in distinctive talent with a global mindset. The team will leverage and integrate digital marketing, content creation, CRM and PR to help us meet our objective of creating a differentiated authentic SUV brand, Nakra said.
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She joined the company on July 1 from HCL Technologies, where she was global head of digital content, thought leadership and marketing.
AP
Having redefined the future brand direction of an Authentic SUV maker and set up a new design centre, Mahindra & Mahindra is now restructuring the marketing organisation with a big emphasis on the digital push.
Harish Lalchandani, who was head of strategy at farm equipment business, has been brought in as head of marketing at the automotive business and to lead the digital initiatives. Mahindra has hired Neha Anand as the head of digital marketing, CRM and communications. She joined the company on July 1 from