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SPH carries on data transformation strategy with Happy Marketer

SPH carries on data transformation strategy with Happy Marketer Details 14 July 2021 SPH has renewed its appointment with dentsu International’s digital marketing agency Happy Marketer, a Merkle Company, to manage its data transformation journey. This makes it the agency’s fourth consecutive year of appointment. As part of the appointment, Happy Marketer will provide support capabilities in the enterprise analytics tool Google Analytics 360 to ensure continued success in offering a single unified view of analytics and attribution. According to the agency, this has enabled SPH to better understand user behaviour and maximise its efforts in enhancing user experiences in the past few years.

Sanchit mendirattaDeb goswamiMerkle companyHappy marketerGoogle analyticsசஞ்சிட் மேந்திறத்தடெப் கோசுவாமிமேர்கிலே நிறுவனம்சந்தோஷமாக சந்தைப்படுத்துபவர்கூகிள் பகுப்பாய்வு

Happy Marketer Reappointed by Singapore Press Holdings as Data Transformation Partner

Happy Marketer Reappointed by Singapore Press Holdings as Data Transformation Partner
brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.

Sanchit mendirattaDeb goswamiDentsu internationalSingapore press holdingsHappy marketerGoogle analyticsManaging directorசஞ்சிட் மேந்திறத்தடெப் கோசுவாமிதெந்ட்சு சர்வதேசசிங்கப்பூர் ப்ரெஸ் ஹோல்டிங்ஸ்சந்தோஷமாக சந்தைப்படுத்துபவர்கூகிள் பகுப்பாய்வுநிர்வகித்தல் இயக்குனர்

Dentsu SG bolsters team with slew of hires across CXM, creative, media

To support the growth and maturity of its CXM service line in APAC, dentsu has appointed Rachit Dayal as chief marketing officer, Merkle APAC.

Zhengdaz shenToby ruddockPrakash kamdarSonya davidErin hutchinsonPankaj nayakJonah brownVera justina liBrien alexandar danielsSanchit mendirattaSteve kyriakouRachit dayalDentsu internationalFollowing dayalHappy marketerPrema techinamurth

SG govt readies for WOG media pitch picking consultant to handle review

SG govt readies for WOG media pitch picking consultant to handle review Details 22 April 2021 The Ministry of Communications and Information (MCI) has appointed consultancy R3 to assist with the development, execution, and evaluation of its upcoming whole-of-government (WOG) media buying services contract. This comes after a pitch it called last month. According to GeBiz, the account is valued at SG$85,000. The WOG media buying services contract is an annual contract that tasks an agency with the planning, coordination, negotiation, buying, and evaluation of media buys across various forms of government communications efforts on both digital and non-digital media platforms. In 2018, MCI appointed Publicis media solution led by Starcom as its master media agency, after drawing in 26 interested parties for the pitch. The account was valued at SG$80 million, MCI said then.

Carma asiaMinistry of communicationsHappy marketerNight owl cinematicsSmart localகார்மா ஆசியாஅமைச்சகம் ஆஃப் தகவல்தொடர்புகள்சந்தோஷமாக சந்தைப்படுத்துபவர்இரவு ஔல் ஒளிப்பதிவுபுத்திசாலி உள்ளூர்

MCI appoints 3 firms for whole of government media monitoring tender

MCI appoints 3 firms for whole of government media monitoring tender
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

Carma asiaMinistry of communicationsHappy marketerகார்மா ஆசியாஅமைச்சகம் ஆஃப் தகவல்தொடர்புகள்சந்தோஷமாக சந்தைப்படுத்துபவர்