With cookies going kaputz, advertisers are seeking new means of effective ad targeting and measurement. Contextual approaches could be just what the doctor ordered and that’s the thesis of a Channel Factory-Comscore deal announced today. The new partnership aims to give YouTube advertisers greater access to contextual signals that can help them reach specific streaming audience segments without cookies.
Democrats are still optimistic that significant climate change provisions will make it into a salvaged version of the Build Back Better Act that Sen. Joe Manchin can support.
Comscore's patent-pending Predictive Audiences solution is now available to Advertisers, Agencies and Publishers in the UK and EMEA through Xandr Curate RESTON, Va., Nov. 23, 2021 /PRNewswire/
/PRNewswire/ The Electric Power Research Institute (EPRI) today announced the appointment of David Lindsey to chief information officer (CIO) and vice.