The plant-based market continues to grow at a rapid clip despite a notable slowdown from the double-digit gains in the first year of the pandemic, but to maintain and regain some of the segment’s momentum, the Plant Based Foods Association argues stakeholders must better understand who buys their products and why.
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The Food and Drug Administration’s plan to allow plant-based beverages to continue using the term “milk” has frustrated groups on both sides of the issue.
The FDA recognizes consumer usage of “milk” to describe vegan milks. However, its draft labeling guidance which posits dairy milk as a nutritional standard sparks opposition.
Proposed guidelines would still allow plant-based “milk” but suggest a voluntary statement clarifying how the nutritional composition differs from milk.