Better creativity in B2B has officially become ‘a thing’ given the announced launch in 2022 of a B2B Lions category at Cannes. As part of B2B World Fest, held by The Drum in partnership with global B2B agency Stein IAS, top creative and brand leaders discussed how they can work together to elevate the work across the B2B space.
B2B World Fest 2021 announced for November thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.