The Drum’s Chip Shop Awards is renowned for celebrating pure, unadulterated creativity. It champions the uncommissioned work that has started important conversations, pushed boundaries or even caused a bit of controversy.
Better creativity in B2B has officially become ‘a thing’ given the announced launch in 2022 of a B2B Lions category at Cannes. As part of B2B World Fest, held by The Drum in partnership with global B2B agency Stein IAS, top creative and brand leaders discussed how they can work together to elevate the work across the B2B space.
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