Creative 115 Add to collection
Mark Zibert directs beautiful spot Our Little World for IKEA Canada
IKEA has always understood the importance of a beautiful, functional home - our homes are our own little worlds, you might say. During the past year, with the restrictions of the pandemic forcing us to retreat into our homes, our little worlds suddenly became our entire worlds. Our workplaces, our schools, our gyms, our restaurants, our movie theatres. Our homes had to do it all.
In the face of all these unprecedented changes, sustainability - the one thing that’s always been a priority at IKEA - became less of a priority for many Canadians. But luckily, the same place that people were forced to retreat to during the pandemic, was exactly where they could help the planet the most.
Creative 49 Add to collection
Flying Fish director stimulates ours senses with a breath-taking tour of New Zealand landscapes for Shine Limited
Speculative artist and director Anita Fontaine at Flying Fish directs Kāpiti’s latest visual feast for their new delectable, premium range of ice creams. With creative agency Shine Limited, viewers are taken on a hyperreal sensorial stimulation across breath-taking New Zealand landscapes.
“Dive into a sensorial adventure where art sculptures meet NZ’s landscapes, inspired by the pure flavours of Kāpiti, says Anita.
Shot in the South Island of NZ, the magnetic film consists of three key landscapes that become a canvas for mouth watering Kāpiti flavour sculptures. As we are transported deep into the consumer’s mind, each landscape paints a vivid picture of their taste journey and experience.
Creative 71 Add to collection
MullenLowe SSP3 helps the Bayer brand bring protection from the real world into virtual space
For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. The brand launched the Redoxon Defense Squad which united some of the best Free Fire players in the world to improve the defenses of gamers in a number of live-streamed events in Latin America.
Gamers on Free Fire, the ultimate shooter survival game on mobile, nominated their friends for the chance to play alongside World Free Fire Champion, @NobruTV, and the most famous gamer in LATAM @TheDonato, as well as leading LATAM gamers, @CerolZera, @ElChino RB, @Adonis TH, and @Machistream who helped players stay in the game for longer. The event marked a milestone for the gaming community as it wa
Creative 125 Add to collection
Campaign developed by Saatchi & Saatchi, New Zealand
Global Women New Zealand has released its 2021 campaign for International Women’s Day via Saatchi & Saatchi New Zealand, highlighting the “Motherhood Penalty” and the startling fact that on average, mothers earn 12.5% less than fathers of the same age and education over the course of their career.
The campaign was created by internationally awarded director Anna Mantzaris of Passion Animation Studios and Saatchi & Saatchi New Zealand. It builds on the humorous workplace scenarios Mantzaris conceived for her critically acclaimed short film “Enough” and suggests that there is almost nothing a woman could do in the workplace that is more “career limiting” than having a baby.