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MullenLowe UK appoints Ben Shaw chief strategy officer

Shaw spent over a decade at BBH in senior strategy roles and succeeds Ayesha Walawalkar, who has been given a new international strategy role.

Ben shawAyesha walawalkarMullenlowe united kingdomBen bold

Crisis? What crisis?

With consumers increasingly looking to save money – or not spend any at all – brands need to reassert their value.

Ayesha walawalkar

Purpose-driven creative can and should still be brilliant

We still need to care, both about the messaging and the work that drives it.

Ayesha walawalkar

Permission to fail

What sort of person is made for success? It is not a certain character, but the knowledge that you will be fine if you fail.

Ayesha walawalkar

Ageism means brands are missing a trick (and tens of millions in revenue)

Ageism means brands are missing a trick (and tens of millions in revenue)
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