/CNW/ - Today, IKEA Canada is proud to unveil a new brand platform that dials into the company s mission to create a better everyday life for the many people..
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Mark Zibert directs beautiful spot Our Little World for IKEA Canada
IKEA has always understood the importance of a beautiful, functional home - our homes are our own little worlds, you might say. During the past year, with the restrictions of the pandemic forcing us to retreat into our homes, our little worlds suddenly became our entire worlds. Our workplaces, our schools, our gyms, our restaurants, our movie theatres. Our homes had to do it all.
In the face of all these unprecedented changes, sustainability - the one thing that’s always been a priority at IKEA - became less of a priority for many Canadians. But luckily, the same place that people were forced to retreat to during the pandemic, was exactly where they could help the planet the most.