PUT-IN-BAY - Businesses of all kinds are prepping for the seasonal surge of visitors to this summer island hotspot with a unified voice and singular message in mind.
Following the unprecedented circumstances of the global COVID-19 pandemic, island businesses are looking to rebound from a very up and down tourist season in 2020.
“We have all lived through 2020 and we’re ready to put that behind us,” said Eric Booker, co-owner of The Boardwalk restaurant, a longtime Put-in-Bay foodie staple renowned for its lobster bisque. “I’m extremely excited for the 2021 season.”
How Put-in-Bay is revitalizing its brand
This year, a team comprised of business owners, village officials and marketing professionals is hoping to revitalize Put-in-Bay’s brand “rekindling” its identity as “an everyday island getaway,” according to Brad Ohlemacher, chairman of the Safe Island Task Force and owner of the Bird’s Nest Resort.
Put-in-Bay eagerly getting ready for upcoming season
Put-in-Bay Harbor on Lake Erie’s South Bass Island is beginning to wake up after a long winter’s nap. The popular tourist location will be in full swing in the coming weeks as its many island attractions open, and boaters and visitors return. (Photo by Billy Market)
BY D’ARCY PATRICK EGAN
PUT-IN-BAY, OHIO Put-in-Bay is a sleepy village in early spring, but this year there are special vibes in the air around Lake Erie’s South Bass Island. While the popular tourism destination struggled last year because of Covid-19 and its restrictions, a positive attitude has permeated the many businesses as they prepare for the 2021 summer season.