PUT-IN-BAY - Businesses of all kinds are prepping for the seasonal surge of visitors to this summer island hotspot with a unified voice and singular message in mind.
Following the unprecedented circumstances of the global COVID-19 pandemic, island businesses are looking to rebound from a very up and down tourist season in 2020.
“We have all lived through 2020 and we’re ready to put that behind us,” said Eric Booker, co-owner of The Boardwalk restaurant, a longtime Put-in-Bay foodie staple renowned for its lobster bisque. “I’m extremely excited for the 2021 season.”
How Put-in-Bay is revitalizing its brand
This year, a team comprised of business owners, village officials and marketing professionals is hoping to revitalize Put-in-Bay’s brand “rekindling” its identity as “an everyday island getaway,” according to Brad Ohlemacher, chairman of the Safe Island Task Force and owner of the Bird’s Nest Resort.