tout protein. cherrios with protein, protein pretzels, flapjacked, pancakes with 15 grams of the stuff, oscar mayer, p-3, lunchable. holy trinity of protein. reporter: protein pasta. here s the question do i need to be eating that much more protein? the recommendation for the recommendation for protein is about 46 grams per day for women. and 56 grams per day for men. reporter: translate that into normal eating habits for a woman per day. yogurt and fruit parfait for breakfast, mid morning latte, chicken salad sandwich on whole wheat, afternoon snack, apple, tablespoon of peanut butter and 4 ounce fish filet and vegetables. atkins and protein is good for losing weight has given the food trend a good marketing boost. protein helps preserve and build muscle mass. the more muscle we have, the more calories we burn.