As MFA Issues Puts Programmatic Curation Center Stage, Omnicom Media Group s SSP Standardization Initiative Assures Premium Inventory That Delivers on Value and Values Mandates tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
The Trade Desk is increasing its influence with publishers.Some industry insiders worry it s becoming more like Google.Publisher-focused adtech firms that
With a public market increasingly hostile to ad tech vendors and potential courters flush with cheap money, ad tech entrepreneurs are leaning toward selling up instead of IPOs.