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How audience-based DSPs are offering marketers improved performance and future-forward approaches

The following article highlights an interview between Tim Vanderhook, co-founder and CEO at Viant and Ari Paparo, founder and CEO of Marketecture. Register…

Tim vanderhookAri paparoReaking news

How Uber s multichannel advertising is reaching consumers on the go

The following article highlights an interview between Dr. Mark Grether, vice president and general manager at Uber Advertising, and Ari Paparo, founder and…

Mark gretherUber advertisingAri paparoReaking news

How The Trade Desk is evolving its approach to first-party data and IDs

The following article highlights an interview between Samantha Jacobson, Chief Strategy Officer of The Trade Desk, and Ari Paparo, founder and CEO of…

Samantha jacobsonChief strategy officerTrade deskAri paparoReaking news

The Trade Desk Is a Growing Competitive Threat to Other Adtech Companies

The public adtech company's recent moves to influence pricing of online ads has left some in the ad industry concerned over its growing power.

Adam sorocaWill dohertyRajeev goelMatt prohaskaIndex exchangeTrade deskMorning brewAri paparoProhaska consultingShiv guptaBi primeTech insider

The Trade Desk is exerting its power in the ad industry, and some insiders fear it s becoming more like Google

The Trade Desk is increasing its influence with publishers.Some industry insiders worry it s becoming more like Google.Publisher-focused adtech firms that

Rajeev goelMatt prohaskaAdam sorocaWill dohertyIndex exchangeTrade deskAri paparoProhaska consultingShiv gupta

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