Hybrid events are falling short - but the answer isn't to revert to a stale event playbook. A new way to think about hybrid events, segmented by audience.
Event planners are super-psyched about the return of on-the-ground events - but why are they dismissive of hybrid events? If you claim to be "customer-first," your next event better be hybrid. Join me as I sprinkle in the tips, and blow a gasket or two.
With the Omicron variant stealing headlines, spring event planners are in scramble-or-pray mode right now. That's where hybrid events could come in. But how do we pull it off? Here's some tips - and a visual tour - from my video chat with Paul Richards of HuddleCamHD.
So your company is customer-centric? Then your upcoming event better be hybrid diginomica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from diginomica.com Daily Mail and Mail on Sunday newspapers.
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Summary:
What would a terrific hybrid virtual event look like? Is it viable to combine virtual and on-the-ground events? Here s nine tactics that could spark hybrid events - and some thoughts on how events may evolve this year.
Before the holidays, I asked an event organizer about his plans for 2020. The question jumped out:
What would a truly hybrid event look like?
Now, let s not get ahead of ourselves. Events will be purely virtual for a while longer - arguably quite a while. Too many vendors have on the ground events scheduled for the first half of this year - as if they can t wait to get the awkwardness of the virtual event learning curve behind them. That s the wrong outlook.