This week - Walmart and Target seek that elusive omni-channel balance, but with different results. Toxic workplaces remain an impediment to talent retention..
Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions.
Hybrid events are falling short - but the answer isn't to revert to a stale event playbook. A new way to think about hybrid events, segmented by audience.
This week - brands grapple with the connected consumer and their brand (dis)loyalty. Vanity metrics get called out - we need better project KPIs. DeFi has a rough week, and the diginomica team fans out as on-the-ground events kick in.
B2B and B2C content strategy aren't the same. If you claim they are, you might just get a rant out of me. Pour your beverage of choice, and check out a different take on the B2B attention game.