Exploring the future of marketing, eight diverse sessions navigate leadership, AI, consumer trust and brand building at the 18th Edition of BW Marketing Whitebook Summit 2023, , BW Marketing Whitebook Summit 2023
From grandma’s spice box to packaged spice mixes, the Indian kitchen has seen a glorious journey of spices. The Indian spices market size reached Rs 160,676 crore in 2022. According to the industry insiders and observers, it is expected that the market will reach Rs 298,909 crore by 2028, exhibiting a CAGR of 10.9 per cent during 2022-2028, , Magazine 21 Oct 2023
To leverage topical days effectively, brands must first identify which observances are most relevant to their core audience and align with their brand values
In conversation with Adgully, Prerna Tiku, General Manager - Marketing, MTR Foods, shares her 5Ps of effective leadership, making leadership traits more gender neutral, the conflict between the biological clock and the career clock for women, and mor