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Over 12Cr viewers watch JioCinema s Digital Powerplay in TATA IPL 2023
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JioCinema s digital powerplay in TATA IPL 2023 breaks global records
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Mumbai, May 11: JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, continues to set global benchmarks in the world of digital sports viewing as it clocked over 1300 crore video views in the first five weeks. Viewers were glued to JioCinema s fan-centric presentation as the average time spent per viewer per match touched 60 minutes. TATA IPL 2023 on Connected TV reached twice the number of viewers on HD TV. JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer s outright preference of catching the TATA IPL on digital, said Viacom18 Sports CEO Anil Jayaraj.
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