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Diageo sets out strategy for Latin America recovery

Diageo’s fiscal 24 first half results were dragged down by a 23.5% drop in sales in Latin America. What happened – and how will the company shift its strategy moving forward?

Building an alcohol-free business: Spirits of Virtue entrepreneur shares secrets to success

Creating a great alcohol-free product is one thing: growing and scaling that into a successful business is another thing entirely. In the last five years, Spirits of Virtue has perfected a range of products; expanded to 16 countries including the US (a country with ‘potential for explosive growth’), and become an expert in the private label market. Co-founder Roddy Nicoll shares how the company has carved out its growth trajectory.

Keurig Dr Pepper works with Snickers, Twix, Mars on flavored coffee strategy

Collaborations with Snickers, Twix and Milky Way have helped Keurig Dr Pepper find a winning strategy for flavored coffee: combining its expertise in coffee with imaginative flavors and the brand equity of some of America's best-loved indulgent brands.

Diageo becomes sole owner of DeLeón tequila after settlement of Diddy disputes

Diageo and Sean 'Diddy' Combs have agreed to resolve all disputes over DeLeón tequila and Ciroc vodka: with Diageo taking on sole ownership of the DeLeón tequila brand.

Diageo becomes sole owner of DeLeón tequila after settling Diddy disputes

Diageo and Sean 'Diddy' Combs have agreed to resolve all disputes over DeLeón tequila and Ciroc vodka: with Diageo taking on sole ownership of the DeLeón tequila brand.

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