Creating a great alcohol-free product is one thing: growing and scaling that into a successful business is another thing entirely. In the last five years, Spirits of Virtue has perfected a range of products; expanded to 16 countries including the US (a country with ‘potential for explosive growth’), and become an expert in the private label market. Co-founder Roddy Nicoll shares how the company has carved out its growth trajectory.
From alcohol-free tequila alternatives to sweet & spicy low alcohol wine, we take a look at some of the latest innovations in the low and no alcohol category.