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April 29 2021, 10:23 am | BY Ricki Green | No Comments
Places have begun filling for May’s Sydney Copy School just 20 students max following last year’s COVID cancellation.
Top ad industry tutors (plus a guest journalist) are kindly donating their time and, moreover, rich experience:
· Tim Brown, Executive Creative Director, Enigma Communication
· Jane Caro, Social Commentator, Writer and Lecturer
· Karen Ferry, Creative Director
· Ted Horton, Chief Creative Director, Big Red
· Jonathon Kneebone, Co-founder, Writer/Director, The Glue Society
· Dennis Koutoulogenis, Creative, The Monkeys
· Sinead Roarty, Creative Director, Godmother
· Ralph Van Diyk, Founder and Executive Director, Eardrum
Copy School 2021 will run for five mornings Monday May 10 to Friday May 14. Fee is $495, payable now at copyschool.org.
April 16 2021, 9:20 am | BY Ricki Green | 1 Comment
CB Exclusive – Sydney tutors are lined up for w/c May 10 and the call for Sydney enrolments is now on see copyschool.org.
There are, as always, just twenty student slots so be quick if you want to get in.
Copy School 2021 will run for five mornings Monday May 10 to Friday May 14. The fee is $495, payable at copyschool.org. Students will receive a real-world brief on the Monday morning and each student will present their campaign on the Friday morning.
Ray Black founded Copy School back around 2007 in order to encourage highly effective, creative writing. Big ideas that sell big.
ThinkTV study finds TV is better than any other channel for sales
February 25, 2021 7:00
A study commissioned by ThinkTV has found TV to be three times better at driving incremental sales than any other channel.
The research was led by Professor Peter Danaher, head of the Monash University Department of Marketing and Professor of Marketing and Econometrics, GroupM and global marketing effectiveness consultancy, Gain Theory.
The study analysed the campaign performance of 60 brands with a collective annual turnover of $23 billion and an annual media spend of $450 million has found TV generates demand for businesses in both the short and long-term.
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