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Radio players see partial recovery but wary of Covid second wave Radio industry was severely hit by Covid-19 last year but as the medium was getting back on its feet, the second wave of the pandemic and city-wise lockdowns are threatening its recovery. BestMediaInfo.com talks to industry experts to discuss the road to recovery Mumbai, April 08, 2021 A year after India s radio industry saw its overall revenue shrinking by more than 50%, the key players are hoping for a partial recovery in 2021 as the listenership gets back on track and brands open up their purse strings. Advertising volumes for the medium are getting back to pre-Covid levels in some markets, whereas in others it is still a work in progress. The last year was highly stressed for the medium when the players even wrote to the government to seek support. 

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