Commenting on the campaign Preeti Nihalani – Chief Revenue Officer, Mirchi says, “It is apt that on this International Women’s Day we bring a message of gender equality to our fans and listeners across the country. Mirchi Brewery team has designed a multi-media campaign for Philips featuring bespoke content on both social media and radio platforms. Like everything else we do, Mirchi plans to add a whole lot of dialogue, excitement and participation to this campaign. At Mirchi Brewery we work on providing customized, hyper-local, multi-media solutions to the brands. The emphasis is on generating results for the client, whether it is generating footfalls, creating buzz, inducing trials, etc. We provide end to end solution to the client under one roof.”
BW Businessworld
Much Hope In The Air
Radio channels lost revenue from ad spends, but both listeners and listenership shot up and a foray began into digital
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A lockdown was announced with immediate effect in March 2020 and like every other industry in India, the media fraternity too sensed a wave of shock. With prospects of production in both manufacturing and the services sectors being curtailed by the lockdown, most advertisers cut back on their discretionary spending to preserve cash. Like the rest of the media and entertainment industry, most radio channels found their revenues from advertising in April and May to be negligible. A slight recovery in advertising revenues though, was evident in the month of June.
Radio industry eyes recovery in next quarter, says return of government ads must
Hit by the double whammy of the absence of government advertising and then the pandemic, industry leaders are hopeful of radio ad revenues stabilising and returning to pre-Covid levels by next quarter Mumbai, December 29, 2020
Already feeling the pressure of reduced government ad spending, the struggling radio industry was one of the hardest hit by the Covid-19 pandemic. Though listenership surged during the lockdown months, advertising revenues coming from other sources vanished. But now with the unlocking, and most businesses up and running, can the industry be hopeful about ad revenues returning to normalcy?