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Are advertisers prepared for the new era of programmatic advertising?: Best Media Info

Are advertisers prepared for the new era of programmatic advertising?: Best Media Info
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Paul stringerPranay damjiRussell nuzzoPrasad ghagLeah askewEditor research advisoryBestmediainfo bureau delhiBestmediainfo bureauMediainfo bureau delhiManaging editor researchPrecision mediaDigitas north americaGlobal head of mediaStrategic planningDemand side platformsGlobal head

A new era of programmatic advertising beckons, but are advertisers prepared?

A new era of programmatic advertising beckons, but are advertisers prepared?
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Paul stringerPrasad ghagRussell nuzzoPranay damjiLeah askewEditor research advisoryManaging editor researchPrecision mediaDigitas north americaGlobal head of mediaStrategic planningDemand side platformsGlobal headMarketing technologiesGain theory

IAS integrates Good-Loop s tech for carbon emission measurement

A global leader in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.

United kingdomCharlotte baxterAmy williamsLisa utzschneiderPrasad ghagOmnicom media groupCertifiedb corporationGreen mediaConsumer healthcareGlobal headStrategic planningGlobal digitalOperations leadVista climate pledgeVista equity partners

Integral Ad Science partners with Good-Loop to provide digital advertising solutions

Integral Ad Science partners with Good-Loop to provide digital advertising solutions
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Charlotte baxterAmy williamsLisa utzschneiderPrasad ghagOmnicom media groupIntegral ad scienceGreen mediaVista climate pledgeVista equity partners

IAS integrates Good-Loop s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers

/PRNewswire/ The partnership will see Good-Loop s carbon measurement solution integrated into IAS s reporting platform, IAS Signal. The integration will.

New yorkUnited statesUnited kingdomCity ofCharlotte baxterAmy williamsLisa utzschneiderPrasad ghagOmnicom media groupFirst party capitalGreen media technologyCertifiedb corporationGreen mediaConsumer healthcareGlobal head mediaStrategic planning