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Are advertisers prepared for the new era of programmatic advertising?: Best Media Info

Are advertisers prepared for the new era of programmatic advertising?: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

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A new era of programmatic advertising beckons, but are advertisers prepared?

A new era of programmatic advertising beckons, but are advertisers prepared?
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Paul stringerPrasad ghagRussell nuzzoPranay damjiLeah askewEditor research advisoryManaging editor researchPrecision mediaDigitas north americaGlobal head of mediaStrategic planningDemand side platformsGlobal headMarketing technologiesGain theory

The Drum | Houdini In Handcuffs : Will Web3 Really Bring A Sea Change For Marketers And Consumers?

Under the rubric of web3 we've been promised a lot: immersive entertainment, widespread decentralization, new ownership models, and countless other goodies. Are any of these things really round the corner? If they are, what does that mean for marketers? And if not, what should they be looking forward to instead?

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