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Marketers are failing to measure the full impact of their marketing investments: WARC

Marketers are failing to measure the full impact of their marketing investments: WARC
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Marketers are failing to measure the full impact of their marketing investments: WARC

Marketers are failing to measure the full impact of their marketing investments: WARC

United statesSouth australiaTim geenenPaul stringerVicky fosterStraits researchGlobal alliance for responsible mediaEditor researchManaging editor researchPrivacy sandboxGlobal allianceResponsible mediaCommercial partnerships

Report: Marketers failing to measure full impact of investments

Report: Marketers failing to measure full impact of investments
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South australiaTim geenenVicky fosterPaul stringerGlobal alliance for responsible mediaEditor researchStraits researchManaging editor researchPrivacy sandboxGlobal allianceResponsible mediaCommercial partnerships

Are advertisers prepared for the new era of programmatic advertising?: Best Media Info

Are advertisers prepared for the new era of programmatic advertising?: Best Media Info
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Paul stringerPranay damjiRussell nuzzoPrasad ghagLeah askewEditor research advisoryBestmediainfo bureau delhiBestmediainfo bureauMediainfo bureau delhiManaging editor researchPrecision mediaDigitas north americaGlobal head of mediaStrategic planningDemand side platformsGlobal head

A new era of programmatic advertising beckons, but are advertisers prepared?

A new era of programmatic advertising beckons, but are advertisers prepared?
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Paul stringerPrasad ghagRussell nuzzoPranay damjiLeah askewEditor research advisoryManaging editor researchPrecision mediaDigitas north americaGlobal head of mediaStrategic planningDemand side platformsGlobal headMarketing technologiesGain theory