Today, in part 3 of our series The Extraordinary remaking of Ordinary Things, let’s begin with the not well-known problem of the paper coffee cup, that it leaks and loses rigidity when hot, unless you put a coating on it, one made of polyethylene, and that coating makes it very, very difficult to break down in a landfill or handle in a waste recovery and recycling facility.
Now, J&J Green Paper has developed a compound made primary of sugarcane and rice bran wax that can replace polyethylene as a coating for coffee cups, Keurig K-Pods, and other plastic-based waste.
To celebrate Earth Month and our planet’s seas, Zeal Optics is kicking off its 2nd annual “Shades For Seas” campaign and will clean 1,000 square feet of coastline for a year (93 square meters) from locations around the globe with the purchase of every pair of sunglasses, goggles or accessory lenses sold globally in April.
This initiative ties into Zeal Optics’ mission of diminishing the amount of petroleum-based plastic that finds its way into the waste stream. Zeal produces all of its sunglasses using plant-based and recycled materials and is focused on reducing its environmental footprint in all of its material usage and business practices.
WARC’s Chiara Manco looks at how past APG Awards winners have combined strategy and creativity to impact society for the better.
Whether tackling environmental issues or problematic social dynamics, advertising can play a role in emotionally moving people and empowering them with the tools to progress society for the better. From brands to NGOs all the way to governmental organisations, winners of the 2019 APG Creative Strategy Awards show us how.
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2021 APG Creative Strategy Awards are now open for entries. Visit their website to enter and register to the upcoming How to Win online events.
Awareness meets empowerment
NGO Plastic Oceans International’s sole goal has always been to tackle the issue of plastic pollution. Having traditionally focused on awareness campaigns, in 2018 it decided to get people to act. The idea behind the Bronze-winning Trash Isles campaign was born out of the fact that a patch of plastic trash the size of France was floating in the Pacific Oce
Campeche is one of six inaugural BlueCommunities worldwide War against plastics pollution is fought at the community level
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In Mexico’s southeast, the little known state of Campeche quietly continues to attract international attention for its progressive, community-driven environmental programs.
Most recently, Plastic Oceans International one of the most significant international nonprofits fighting single-use plastics and plastic waste launched a new, groundbreaking BlueCommunities initiative, with Campeche featuring as the first, and currently only, partner in Mexico.
BlueCommunities is a global initiative which brings waterfront communities across the world together to link impactful, local environmental actions, particularly the fight against plastic pollution. The initiative has been developed with the UN sustainable development goals in mind; 17 goals acting as a call to action, at state and local levels, aiming to address global challenges to prosperity a
Canyon News
MALIBU On January 13, Plastic Oceans International announced their partnership with BlueCommunities. The global initiative will establish a collaborative partnership with local communities and organizations, that will support projects worldwide.
Plastic Oceans International is a US non-profit organization working to end plastic pollution and help sustainability within communities worldwide. Operating based of the four program areas Education, Activism, Advocacy and Science.
The start up was provided by Howden Group Holdings.
“We believe that localized efforts and relationships are the building blocks for creating socioeconomic and environmental change that benefits the entire planet,” said Julie Andersen, CEO of Plastic Oceans International. “Working locally has always been at the core of what we do, but this provides a more focused and effective way of doing so, allowing for a broader impact of the work being done.”