WARC’s Chiara Manco looks at how past APG Awards winners have combined strategy and creativity to impact society for the better.
Whether tackling environmental issues or problematic social dynamics, advertising can play a role in emotionally moving people and empowering them with the tools to progress society for the better. From brands to NGOs all the way to governmental organisations, winners of the 2019 APG Creative Strategy Awards show us how.
The
2021 APG Creative Strategy Awards are now open for entries. Visit their website to enter and register to the upcoming How to Win online events.
Awareness meets empowerment
NGO Plastic Oceans International’s sole goal has always been to tackle the issue of plastic pollution. Having traditionally focused on awareness campaigns, in 2018 it decided to get people to act. The idea behind the Bronze-winning Trash Isles campaign was born out of the fact that a patch of plastic trash the size of France was floating in the Pacific Ocean. Plastic Oceans International set out to turn this patch of trash into an actual country, with its own flag, currency, anthem and government.