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Kia Nails Second Arena Naming Rights Deal
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Orlando s Premier Downtown Sports and Entertainment Destination to Be Renamed Kia Center
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As part of its rebranding effort, Kia’s American arm will change its name from ‘Kia Motors America’ to ‘Kia America’, while ‘Kia North America’ replaces ‘Kia Motors North America”.
The move is part of the brand’s Plan Shift (sometimes referred to as Plan S). The $25 billion strategy aims to add sustainable mobility, delivery vehicles, personal mobility to its global repertoire and will see Kia launch 11 new electric vehicles around the world.
That part of the plan is expected to start soon for Kia America, as it revealed today that its version of the 300-mile electric EV6 will be hitting U.S. roads early next year, with orders for the First Edition opening in June.
Updated Kia Logo Coming Along With New Movement That Inspires Slogan motor1.com 12/30/2020 © Motor1.com Imagine by Kia concept
A trademark filing reveals Kia is about to drop the old The Power to Surprise slogan.
When Kia introduced the Imagine concept back in March 2019 at the Geneva Motor Show, the updated brand logo pretty much flew under the radar. We first caught wind of the change later that year when the new design showed up on the Korea Intellectual Property Rights Information Service (KIPRIS) website. Fast forward to October 2020, Kia confirmed the restyled logo will be unveiled in January 2021 as part of the brand’s relaunch.
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