As part of its rebranding effort, Kia’s American arm will change its name from ‘Kia Motors America’ to ‘Kia America’, while ‘Kia North America’ replaces ‘Kia Motors North America”.
The move is part of the brand’s Plan Shift (sometimes referred to as Plan S). The $25 billion strategy aims to add sustainable mobility, delivery vehicles, personal mobility to its global repertoire and will see Kia launch 11 new electric vehicles around the world.
That part of the plan is expected to start soon for Kia America, as it revealed today that its version of the 300-mile electric EV6 will be hitting U.S. roads early next year, with orders for the First Edition opening in June.