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SodaStream Personalizes Customer Engagements by Scaling Segmentation with Optimove

/PRNewswire/ SodaStream, part of PepsiCo and the world s leading sparkling water brand, has seen valuable ROI in its first few months of its enterprise-wide.

Yoed negriPapa johnPini yakuelPrnewswire sodastreamPenn nationalDollar shave clubClick throughGlobal directorDigital transformationTail westPalm springs

11 Israeli companies to watch in marketing technology

It’s one of the hottest fields on the Internet, and these Israeli startups are revolutionizing how companies market their products worldwide.

Sao pauloNew yorkUnited statesAl jizahFrance generalNew delhiMountain viewTel avivHod hasharonRamat ganCity ofUnited kingdomSan franciscoComunidad autonoma de catalunaNoord hollandNew jersey

CMO s top 8 martech stories for the week - 30 September 2021

All the latest martech and adtech news from Freshworks, NielsenIQ, Optimove, Bigeye, ActionIQ, Blackbird.AI, Litmus and Talkwalker

Daniel freemanHan sikkensGirish mathruboothamWeber shandwickPini yakuelRichard clarkeSteffan peyerShanmugam krishnasamyNaushad uzzamanPoojitha jayadevanSequoia capitalUs government national security councilData impactRakuten intelligenceNielsen connectSummit partners

Optimove Raises $75M To Expand Its CRM Marketing Platform

The funding will help further accelerate Optimove's rapid growth through strategic hiring, and broadening its current platform.

Tel avivHan sikkensPapa johnPini yakuelOptimove saaSteffan peyerSummit partnerPartner managing director steffan peyerCustomer data platformMultichannel marketing hubGoogle adsSummit partners

Optimove Raises $75 Million To Scale Customer Journeys and Personalization

Optimove Raises $75 Million To Scale Customer Journeys and Personalization
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Papa johnPini yakuelCustomer relationship managementCustomer data platformMultichannel marketing hubVarsity tutorsSalesforce commerce cloudGoogle ads