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Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse

Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse
exchangewire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from exchangewire.com Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomHan sikkensClara harterPini yakuelSteffan peyerOrganization of american statesResearch fundHoward universityGoogle adsAmerican statesWomen in immersive techSummit partnerFortune business

Israeli CRM marketing co Optimove raises $75m

Israeli CRM marketing co Optimove raises $75m
globes.co.il - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from globes.co.il Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesCity ofUnited kingdomTel avivPapa johnEurope han sikkensPini yakuelShahar cohenOptimove saaSteffan peyerDollar shave clubSummit partnersIsrael growth partnersCustomer data platformMultichannel marketing hub

Optimove raises $75m investment led by Summit Partners

Optimove raises $75m investment led by Summit Partners
sbcnews.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sbcnews.co.uk Daily Mail and Mail on Sunday newspapers.

Han sikkensPini yakuelSteffan peyerPragmatic solutionsPenn nationalCustomer relationship managementSummit partners headManaging director steffan peyerOptimove founder

Optimove raises $75M growth investment to manage customer-led journeys at scale – TechCrunch

Optimove raises $75M growth investment to manage customer-led journeys at scale – TechCrunch
techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesCity ofUnited kingdomTel avivHan sikkensPapa johnPini yakuelSteffan peyerImage creditsSummit partnersSummit partner

Optimove Recognized as a Leader in Cross-Channel Campaign Management by Independent Research Firm

/PRNewswire/ Optimove, the leading global CRM Marketing platform, announced today that it has been recognized as a Leader by Forrester in "The Forrester.

Papa johnPrnewswire optimovePini yakuelCampaign builderPenn nationalCampaign planningChannel campaign management independent platformsDollar shave clubProducts servicesParty integrationForrester waveCross channel campaign managementIndependent platformsData integrationDescriptive analyticsPredictive analytics