Optimove said that its acquisitions will bolster the platform, making it more personalized and adding real time content recommendations and capabilities to the engine.
/PRNewswire/ Optimove, the leading CRM Marketing Platform, was recognized as a "Leader" in the IDC MarketScape: Worldwide Retail and CPG Customer Data.
The acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its customer relationship management (CRM) marketing platform.