Synopsis
The company has launched i-feel Gentle Intimate Wash which would be initially available in the West Bengal market and on all leading e-commerce platforms.
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Piramal Pharma on Monday said its consumer products division has forayed into the feminine intimate care category.
The company has launched i-feel Gentle Intimate Wash which would be initially available in the West Bengal market and on all leading e-commerce platforms.
Piramal said it has also roped in movie actress Yami Gautam as the brand ambassador for the product. We are confident that the launch of Piramal s i-feel would provide women with a contemporary and trusted solution for their intimate hygiene needs. Our association with leading Bollywood actress Yami Gautam will lend a modern Indian woman s perspective to i-feel , an ethos central to the brand itself, Piramal Pharma Ltd Chairperson Nandini Piramal said in a statement.
The skin s pH can be impacted by nearly anything: the products you use, what you re washing it with, how often you re washing it and even what you re eating.
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As Sebamed and HUL have it out in court, over the formerâs recent ads, we deconstruct the jargon this battle is hinged on.
On January 10, 2021, German skincare brand Sebamed made a splash with a series of ads that compared its soap with existing brands like Lux, Dove and Pears, to illustrate its claim to a better pH.
There ensued a legal drama between Sebamed and Hindustan Unilever, parent of aforementioned soap brands. Weâre yet to hear the last of this battle.
In the meanwhile, letâs pause and look at the line in tiny font that punctuates most of Sebamedâs controversial ads: âCreative visualization of reports based on tests conducted by an independent lab, accredited by NABLâ.
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