Synopsis
The company has launched i-feel Gentle Intimate Wash which would be initially available in the West Bengal market and on all leading e-commerce platforms.
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Piramal Pharma on Monday said its consumer products division has forayed into the feminine intimate care category.
The company has launched i-feel Gentle Intimate Wash which would be initially available in the West Bengal market and on all leading e-commerce platforms.
Piramal said it has also roped in movie actress Yami Gautam as the brand ambassador for the product. We are confident that the launch of Piramal s i-feel would provide women with a contemporary and trusted solution for their intimate hygiene needs. Our association with leading Bollywood actress Yami Gautam will lend a modern Indian woman s perspective to i-feel , an ethos central to the brand itself, Piramal Pharma Ltd Chairperson Nandini Piramal said in a statement.
Piramal Pharma forays into feminine hygiene with launch of gentle intimate wash
Piramal Pharma forays into feminine hygiene with launch of gentle intimate wash
08 March 2021 | News The product will initially be available in the West Bengal market and on all leading e-commerce platforms.
Piramal Pharma Limited’s Consumer Products Division has announced its entry into feminine intimate care category with the launch of ‘i-feel® gentle intimate wash’. The product will initially be available in the West Bengal market and on all leading e-commerce platforms. The company has also announced its association with Yami Gautam, an established actress of the Indian Film Industry, as the brand ambassador for ‘i-feel® .