Synopsis
The company has launched i-feel Gentle Intimate Wash which would be initially available in the West Bengal market and on all leading e-commerce platforms.
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Piramal Pharma on Monday said its consumer products division has forayed into the feminine intimate care category.
The company has launched i-feel Gentle Intimate Wash which would be initially available in the West Bengal market and on all leading e-commerce platforms.
Piramal said it has also roped in movie actress Yami Gautam as the brand ambassador for the product. We are confident that the launch of Piramal s i-feel would provide women with a contemporary and trusted solution for their intimate hygiene needs. Our association with leading Bollywood actress Yami Gautam will lend a modern Indian woman s perspective to i-feel , an ethos central to the brand itself, Piramal Pharma Ltd Chairperson Nandini Piramal said in a statement.