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Nielsen and Comcast extend data deal for advanced audiences and the largest local markets

Nielsen and Comcast extend data deal for advanced audiences and the largest local markets
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

Pete doeComcast corpAdvertising research foundation audiencexscienceNielsen audience measurementAdvertising research foundation

The Debate About Measuring What We Watch

The Debate About Measuring What We Watch - 04/28/2023

United statesMaarten albardaBrian wieserPete doeBharad rameshAdvertising research foundation audienceFeatured contributorTracking responses to the industry 39s attempts quot establish common standards for cross platform measurement 04 28 2023

Market Research Technology Platform Suzy Introduces MRX

NEW YORK, Jan. 20, 2022 (GLOBE NEWSWIRE) Suzy, a leading agile market research software platform, today announced a new industry advisory board.

United statesKevin durantBrad thompsonAvi savarPhil decontoPaul alexanderHoward shimmelChris chesebroDorothy tseMelanie caprusoKraft heinzPete doeKatie grossKim spaidBrandon fishmanJennifer stranzl

2021 Upfronts Call for More Holistic Audience-Based Buying Strategies

As viewing habits change, media buyers and sellers must adapt for TV convergence

Pete doeHolly raeMark mitchellஹோலி ரேகுறி மிட்செல்

After A Year Of Media Disruption, The TV Upfronts Remain Unchanged How Long Can It Last?

After A Year Of Media Disruption, The TV Upfronts Remain Unchanged How Long Can It Last?
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

Pete doeScott shillerJonathan steuerJo kinsellaChief research officerGlobal chief commercial officerஸ்காட் ஷில்லர்ஜொனாதன் ஸ்டீயர்ஜோ கிந்ஸெலதலைமை ஆராய்ச்சி அதிகாரிஉலகளாவிய தலைமை வணிகரீதியானது அதிகாரி

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