Telecom Regulatory Authority Of India: Minister of State for Communications Devusinh Chauhan told the Rajya Sabha in February 2024 that TRAI has levied a financial disincentive of Rs 110 crore on telcos as per the provisions of Telecom Commercial Communication Customer Preference Regulation (TCCCPR), 2018.
Pesky Calls: In its latest directive, Trai has asked all businesses to take fresh explicit consent from telecom consumers digitally for sending any commercial or marketing messages. Earlier consent given by users stands null and void with the implementation of a new digital consent acquisition (DCA) facility.
Pesky Calls: Following the Telecom Regulatory Authority of India (Trai) direction to use whitelisted weblinks, telcos have recently tightened the process to curb the misuse of message templates to discourage unsolicited commercial communication (UCC).
The union minister also said in the Rajya Sabha that TRAI issued directions on February 16, June 2, and June 13 to further reduce unsolicited commercial communications
About 76 per cent said they see such unsolicited messages on WhatsApp based on their conversations with WhatsApp business accounts and Facebook and Instagram activities. 📲 WhatsApp Survey: 95% Meta-Owned Messaging Platform Users in India Bombarded With Pesky Messages Daily, Says Report.