Pesky Calls: In its latest directive, Trai has asked all businesses to take fresh explicit consent from telecom consumers digitally for sending any commercial or marketing messages. Earlier consent given by users stands null and void with the implementation of a new digital consent acquisition (DCA) facility.
Telecom Regulatory Authority of India’s do not call registry has been a complete washout. However, some relief may come from penalties imposed on culprits and the new Digital India Act 2023.