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As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

United kingdomAnita bhagwandasHerbert yumAndrew wardlawStephen duttonEuromonitor client insight researchBeauty personal care research andrew mcdougallEuromonitor internationalMintel directorPersonal care research andrewClient insight research managerIdeas officerCelestial yellowCherry lacquerRetro blueNeon flare